Is Genetic modification Safe?

Is genetic modification technology like CRISPR CAS-9 more harmful than good?

November 8th
                                       Advertisement and cultural effects
          Advertising influences more than people could hope to imagine. Turning a niche topic into something world-wide known. For example, the alacritous change of was is necessary for nutrition. Every couple of years, what is necessary for nutrition changes in advertisements, which start off as a small movement that is then boosted by advertisements. 10 years ago, companies would not care as much about protein intake. But now, in the last 5 years, there has been a shift. It is almost impossible to walk down an aisle of snacks or foods boldly listing the grams of protein on the front of the box. Although they may start as cultural niche topics, communities are far greater influences on culture than culture has on advertisement. By targeting certain aspects of a culture and turning them into a mainstream phenomenon.
          Fashion has been big and more experimental and diverse than ever; there are old styles and new making their way back into popularity. Many of us have the influence of TikTok to thank for this movement. People showcasing what they enjoy wearing and others looking for a similar style get stumped when they can only find certain clothing items in local stores. Many fast-fashion brands pick up on these trends as cheap alternatives that give, if not the same, a similar style to their favorite influencer. Many event companies pick up on small growing trends and build that influence if they think it will become a trend. If a video does well on a product, more of that product will be produced in hopes of it catching on. When it does, it's hard to escape the theme they put out. For example, extremely baggy jeans were mainly a part of skate culture, and even during the height of skate culture, many still wouldn't know where the fashion trend of baggy jeans came from. As it has made its return into popularity since late 2022, it has resurfaced and is almost impossible to go into a local retailer or fast-fashion store without them being on a rack. Most of these things may be cultural things, but later turn into fads, trends, and become widely known due to the influence of ads.
          Although many ads get their inspiration from cultural things, advertisements often turn these things into their own trends and what will be popular next, ultimately expanding the genre. One of the main reasons for this is that ads change faster than culture (McDonald et al 246). What may have once only been in a select culture, the boost in popularity draws in a new crowd of people, which can quickly change who is seen in that culture's advertisements, cultural who is the main audience or who they want to attract to the audience.
          Advertisements may use a figurehead with a certain following or demographic and introduce a product to them. Something like a food or clothing piece dominant in a small culture can easily be promoted by someone far from that culture who promotes this product, bringing in a new fanbase. A lot of the time new fanbase overshadows what this product originally was or used for. For Example, you take the hat like the ushanka, which was largely a part of Russian culture and was a staple to many during winter times. When brought into a different part of fashion by popular artists like Tyler, the Creator, who has a signature avant-garde style can transform its initial use. Many who see these hats don't often question when they see a person with a similar style in the winter who wears it in the summertime. Due to his initial influence, it is easy for companies to come in and make cheaper versions of these hats that are easily accessible and that can be worn with them. They are also able to make a cheap version that would suit other styles. Additionally, because of its easy access to a variety of ushanka-style hats, it crossed over into many subgenres of fashion, making it more widely known. By catching on to these trends and promoting through people with a big following can advertising can not only change but also add on to what is deemed "cool" or socially acceptable. His initial push for a big investment into the product allowed many companies to promote and produce new fashion trends for cheaply.
          By taking popular people and introducing foreign things and making it appealing is only possible by looking at the demographic and appealing in a certain way, and is a major form of targeting. This is one of the main reasons why adult fashion ads are different from teen fashion ads. From the way they are showcased and presented to what platforms they are presented on. In order to introduce new trends, they may take a different approach. Many fashion ads that pertain to fast fashion are generally aimed at a younger audience. Though uses like TikTok advertisements promote certain products through short-form content with quick edits and the use of slang in many of their ads(Gay 98). With an informal, quick approach, content that is usually flashy often catches the attention of teens. They also advertise with low prices since many fast fashion items are cheap and accessible, which often appeals to many teens who want to conform and participate in fashion trends that are often showcased by influencers on TikTok, Instagram, and fashion apps made for teen clothing.
          On the contrary, adult fashion ads target their demographic by focusing more on the design of the product. For example, a pair of joggers advertised for an adult would focus on its accessibility and functionality. It would give details on how they feel long term, how easy it is to move in them how durable they are. Adulting clothing ads often stick to basic patterns and less flashy items of teens. Many adult fashion advertisements address comfort and occasion wear that will last you a lifetime. These adult clothing ads are more likely to show up on platforms like Facebook, magazines, adult adult-defined spaces.
          Since apps like TikTok and Instagram have created a renaissance for clothing that is flashy and outgoing, it is less likely to see occasional attire on them. You are more likely to find '70s bellbottoms than a 3-piece suit. These apply to many other forms of different demographics of what boys and girls wear. Even things like race and ethnicity play a part. IF a certain product from another culture generally aligns with another, it is more like than not that the product will be pushed into it.
          Through selective targeting of certain demographics, advertisements can take niche items from a culture and expand their use by presenting them in a bigger culture or group of people. By strategic marketing and ad placement, advertisements can create and mold what the future of certain cultural practices or commodities will be. While also dictating what they can evolve to.
          By placing these items into a new group and expanding the idea of a certain aspect of a certain, it opens it to a new perspective and outlook on it, and ways to use it. While also creating accessibility and incorporating into a new group, aspects of a culture can become ubiquitous. The rapid pace of change of ads and how they evolve things has a significantly stronger influence on everyday life than culture does on them. They can direct and transform aspects of culture at a rate that is scary, how much it affects our lives.



         

Works Cited

          "Kathlyn Gay." Gale Literature: Contemporary Authors, Gale, 2016. Gale In Context: Biography.
          Livedo, Amendo. "Advertising: How It Influences Children and Teenagers." Raising Children Network, 15 Nov. 2024, raisingchildren.net.au/toddlers/play-learning/screen-time-media/advertising-children.
          McDonald, Robert, Debbie Laverie, and Kerry Manis. "The Interplay between Advertising and Society: An Historical Analysis." Journal of Macromarketing, vol. 40, no. 3, 2020, pp. 345-358.