Unfortunately, I have to clarify that this is not good advice. One should never send an ad to someone they don't know.
And, I think there's many people here who will also tell you it's a bad idea to send an ad even to people you DO know. As an example, I've interacted with thousands of people on WdC. If they all took that to mean I'd like their fliers or announcements in my email, frankly, I'd never get anything done, other than delete email.
... And perhaps the line of "know" and "don't know" can be blurred. For example, exchanging a review with someone doesn't exactly mean you know them and they may very well report an advertising "flier" as spam.
Don't mean to be a downer, but spam is spam ... and spam is bad.
~~SM
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