La Bene Vita

Using Google Ads to Drive Website/Blog Traffic

A few months ago, I fired the digital marketing company who recently took over for the company who had been managing my digital advertising for years. The details of all that are a topic for another day, but today, that leaves me trying to figure out - again - how to use Google Ads without the help of a consultant.

By now, it should be easier than it was the last time we tried to do it ourselves. Alas, it is not.

But I'm trying to learn and understand, and one step I took was to install Site Kit on my Wordpress website. I'm playing with it now, and here's an interesting top ten list (I did promise a blog post with a numbered list!)

For reference, the website is http://www.michelletuesday.com

Top search queries for your site (Clicks, Impressions)
1. michelle tuesday music school (24, 73)
2. michelle tuesday (15, 34)
3. is jim carrey left handed (2, 627) ???????
4. what was the first instrument ever made (2, 124)
5. 2010 pop artists (1, 46)
6. 2010 pop stars (1, 15)
7. 2010s pop artists (1, 93)
8. at what age did taylor swift start playing guitar (1, 7)
9. bb king left handed (1, 1)
10. can taylor swift play guitar (1,28)

I don't know how Jim Carrey wormed his way into my blog. Maybe Storm Machine , who contributes to the music school's blog, has an idea? And while I'm glad the school blog is garnering hits, I'd be interested in getting hits from keywords like, you know, "music lessons" or "learn piano". The first hit in that realm is ranked at #27: "ocarina lessons near me." Yay for niche markets?

That's where Google Ads would come in - I can boost the keywords that aren't showing up in the organic hits. I think. I may need a consultation with the marketing guy who helps me because his daughter is my songwriting student and their family loves us. I try not to take advantage.

All of this explains the second line in my goals, which are updated below.

Musically,
Michelle

Goals for 3/2/26 - 3/9/26

Work Goals
Review work tasks list 3x per week
Advertising - Needs immediate attention!
Website Updates - Added 4-Week Trials & updated the Careers page with photos!
                   http://www.michelletuesday.com/get-to-know-us/careers
Budget  - Though I now have more questions than answers. To revisit next week.
Lease renewal - TBD, not urgent yet. In June, it'll be urgent.
Writing Goals
One review per day Mon-Thu
Add content to MichelleTuesday.com/author - TBD
Min 30 min/week on current novel - I sprinted at "Sprint Writers Forum"  !
One short story for "The Bradbury"  - TBD but wrote "Water-Bat"  for last week.
One themed blog post - I reviewed "56 Days" but bouncing around more ideas.
Current assignment for "26 Paychecks "  - One badge to go, which requires my last review.
Current assignment for "The Sprawling Ink Society"  - TBD